💭 Strategy

My goals were to:

• Establish clear visual hierarchy between the different sections and headings.

• Create accessible designs by ensuring they are perceivable, operable, understandable, and robust.

• Explore unique solutions that allow for featured content, announcements, and CTA sections.

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✏️ Sketches

📐🔨 Mid-Fidelity

Elements were pulled from each of these designs to create the final design.

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🚫 Challenges

Some of the challenges I encountered were:

• Authoring issues: The published designs did not match the final designs (i.e. issues with spacing, font weight, image placement, etc.)

• Mobile optimization: Images on mobile were getting cropped, when they should dynamically switch to the mobile version of the image.

• Too many ideas: Due to time constraints, we needed to launch the new blog with the minimum amount of features necessary.

• Limited existing components: Some of the ideas we had in the discovery stage were unable to be implemented due to limited existing components in the design system.

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✨ Final Designs

Check out the scrollable prototypes below.

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Home Page

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Blog Page

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