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Call of Duty Mobile Logo

Visual design

•

Brand identity

•

Call of Duty Mobile Logo

Visual design

•

Brand identity

•

Overview

Create a primary logo for Call of Duty Mobile that will be used across the franchise.

Programs Used: Adobe Illustrator

This project is Activision property. I do not own the rights to any of the materials in this project. The imagery on this page is purely for demonstrative use only.

CallOfDuty.com/Mobile

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My role

Exploration
Design

The team

Senior Designer: Sergei Acuña
Designer: Graydon Driver
Team Lead: Alyssa Homan

Scope

3 weeks

Year

2019-2020

When I first joined Activision, this was one of the first projects I worked on with Sergei, my senior designer. He had already done some logo explorations prior to me joining the team.

The M icon is based off of UI elements found within early builds of Call of Duty: Mobile. We explored different shaped to contain the M, as well different fonts to pair with the M icon.

The final "MOBILE" font is a modified version of Bio Sans, a common Call of Duty brand font. We modified Bio Sans to have a stencil treatment, to feel more in-line with the military themed brand.

Process

When I first joined Activision, this was one of the first projects I worked on with Sergei, my senior designer. He had already done some logo explorations prior to me joining the team.

The M icon is based off of UI elements found within early builds of Call of Duty: Mobile. We explored different shaped to contain the M, as well different fonts to pair with the M icon.

The final "MOBILE" font is a modified version of Bio Sans, a common Call of Duty brand font. We modified Bio Sans to have a stencil treatment, to feel more in-line with the military themed brand.