Create a primary logo for Call of Duty Mobile that will be used across the franchise.
Programs Used: Adobe Illustrator
This project is Activision property. I do not own the rights to any of the materials in this project. The imagery on this page is purely for demonstrative use only.
Senior Designer: Sergei Acuña Designer: Graydon Driver Team Lead: Alyssa Homan
When I first joined Activision, this was one of the first projects I worked on with Sergei, my senior designer. He had already done some logo explorations prior to me joining the team.
The M icon is based off of UI elements found within early builds of Call of Duty: Mobile. We explored different shaped to contain the M, as well different fonts to pair with the M icon.
The final "MOBILE" font is a modified version of Bio Sans, a common Call of Duty brand font. We modified Bio Sans to have a stencil treatment, to feel more in-line with the military themed brand.