BIC Case Study

BIC Case Study

UX/UI Design, Identity, Branding, Marketing, Web Design

TL;DR - Includes logo development, mobile design, marketing campaigns, web design, advertising design.


Refresh brand identity for BIC. Create marketing campaigns. Research, develop, and implement contemporary solution for website.



BIC’s original branding and identity needed updating to align with current design standards. Upon researching the history of BIC, I identified the brand attributes that distinguished BIC’s brand aesthetic: Contemporary, Quality, Relatable. I revamped the brand identity by creating a more contemporary logo, developing relevant marketing campaigns, and establishing a brand image that resounded with a larger target market.


Programs Used:

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Powerpoint

© 2021 Graydon Driver