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BIC Case Study
BIC Case Study
UX/UI Design, Identity, Branding, Marketing, Web Design
TL;DR - Includes logo development, mobile design, marketing campaigns, web design, advertising design.
Task:
Refresh brand identity for BIC. Create marketing campaigns. Research, develop, and implement contemporary solution for website.
Process:
BIC’s original branding and identity needed updating to align with current design standards. Upon researching the history of BIC, I identified the brand attributes that distinguished BIC’s brand aesthetic: Contemporary, Quality, Relatable. I revamped the brand identity by creating a more contemporary logo, developing relevant marketing campaigns, and establishing a brand image that resounded with a larger target market.
Programs Used:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Powerpoint
